Mar 3 – Mar 5, 2015 Tue 7:00 PM – Thu 1:00 PM $590.00
Learn how crowdsource fundraising can support the ideas and issues you care about – by using social media to raise your profile and bring in money.
Workshop content overview:
- Overview of Crowdfunding.
- Crowdfunding platforms – what’s out there?
- Crowdfunding Campaign best practice, strategies, metrics of success.
- Practical steps for designing the content of a crowdfunding campaign (e.g. Video and Rewards).
- How to prepare, plan and execute a campaign.
- Building a marketing plan.
- Executing a marketing plan.
- Understanding conversion rates.
- Social Media – an overview of platforms
- Social Media – practical tools.
- Social Media – strategy and execution.
- Case study review.
- Review (and provide) practical tools to help attendees plan, design and execute their campaigns.
Expected learning outcomes for attendees:
- Understand how people are successfully raising money in crowdfunding campaigns.
- Understand the crowdfunding opportunity (it’s not just about raising money).
- Know the practical steps to plan and design their own campaign.
- Leave with a draft crowdfunding campaign
- Leave knowing key information to confidently and intelligently execute a crowdfunding campaign.
- Avoid pitfalls of past campaigns and know what to focus on to succeed.
- Leave with practical tools & new ideas for their crowdfunding campaign.
Interactive workshop elements:
- What happens before you crowdfund – understanding an organization’s value proposition, social media strategy, target audience, etc.
- Crowdfunding case studies discussion – a look at what other people have done.
- Reward creation group exercise – idea facilitation on how to create enticing rewards specific to organizations needs.
- Video pitch group exercise – creating and practicing your pitch.
- Evaluating your network and how to build it.
- Campaign pitches and audience feedback.
Program Cost: $590 (tuition, meals & accommodation) Local Price: $510 (without overnight)
Please register at least 2 weeks in advance to secure your place in this program.
Asier Ania is co-founder of HiveWire a crowd solutions company. HiveWire in partnership with the Centre for Social Innovation in Toronto operate CSI’s Catalyst – a crowdfunding platform dedicated to a better world. He helps organizations access the power of the crowd through the application of innovative technology, generating value specific to their needs through crowdfunding, crowdsourcing, data analytics as well as consulting and workshops. HiveWire has a database of ~ 150,000 crowdfunding campaigns which they mine to extract.
Asier has worked with or advised over 30 crowdfunding campaigns, helping them raise in excess of $100,000 via crowdfunding campaigns and has also been selected as Crowdfunding Ambassador for the National Crowdfunding Association of Canada. A sought-out speaker on crowdfunding at conferences and in the media, Asier has engaged with hundreds of people, companies and organizations through 101 sessions, advanced workshops and private consulting. Asier holds a Masters in Applied Science degree (mechanical engineering) and worked with the Canadian Space Agency designing and executing Mars aerial prototypes. Subsequently working for MDA Space Missions he supported the space station operations program including training astronauts on robotics systems. He also completed a European Master in Renewable Energy degree.
Jason Blanch, Program Resource Group (PRG) facilitator, holds a Master of Adult Education with a focus in community development. Jason currently works as an addictions counsellor, and as a supply teacher in the federal prison system and previously worked as a counselor with New Directions, a program for men addressing abuse issues. He has a daily meditation practice and is a yoga enthusiast.